Hitchens’s Concepts of Religion and Politics Essay

One of the most controversial man, Christopher Hitchens, in his letters, â€Å"Letters to a Young Contrarian† (2001), implies that people of the contemporary society should avoid thinking other than for themselves by taking on the pathway of being a contrarian. His purpose is to help â€Å"individuals on how they think, and not what they think by making them a more independent and questioning person† (63). The letters take us through a pathway of what is means to be a contrarian. He uses great personal and current examples to explain why individuals should have a voice for their own. Two of the most important topics in which he heavily discusses about are religion and racism. Throughout Hitchens letters, he uses pathos and logos appeals to create arguments in which defy religion and racism in an effective manner. One of the most debatable topics in Hitchens’s letters is about religion.Hitchens argues his point on why he is against religion using an ethos approach. He gains credibility with the audience by mentioning, â€Å"I can speak with more experience of the Christian propaganda, since I was baptized ass an Anglican, educated at a Methodist boarding school with compulsory religious instruction and was once received into the Greek Orthodox Church for reasons that are irrelevant here.† (59) While I do agree that he has gained some credibility being that he once experienced a life of what it’s like to be a believer of God, I don’t think it makes his argument any stronger. In this way, Hitchens argue his beliefs and appealing to the audience’s emotions. â€Å"In some ways I feel sorry for racists and for religious fanatics, because they miss the point of being human, and deserve a sort of pity. But then I harden my heart, and decide to hate them all the more, because of the misery they inflict and because of the contemptible excuse they advance for doing so. It especially annoys me when racists are accused of discrimination. The ability to discriminate is a precious faculty; by judging all members of one ‘race’ to be the same, the racist precisely shows himself incapable of discrimination.† (110)

Compare and Contrast Egyptian and Mesopotamian Culture

The Mesopotamia Civilization and Egyptian Civilization, both at their prime around the same time had many similarities as well as many differences. Both civilizations brought ideas and processes into the world that impacted the development of other societies around the world. The Mesopotamia civilization was a theocracy ruled by a monarchy which they believed to be divine in origin, Meaning kings derived their power from the gods and were in direct connection with the gods. The religion of the people of Mesopotamia as polytheistic, as they worshiped over 3000 gods and goddesses.The people believed the gods and goddesses owned the cities so each city had a temple that was built with much wealth. The temples owned much of the land and livestock. The temple was the center of the city as well as a political and economical center. There was three main social classes, nobles, commoners and slaves. Nobles included royal and priestly officials and their families. Commoners were the nobles cl ients as they worked for the palace and temple as well as other common workers of the city. Slaves ere owned by palace officials and were used for building project and weaving.The economy was based on agriculture. The valley between the Tigris and Euphrates Is where the Mesopotamia peoples thrived. The river valley Is the main reason why the society survived and prospered being that their economy was based solely on agriculture. The law code of the people was based on the principle of retribution, (eye for an eye). The Egyptian Civilization was a theocracy as they had a king thought to have a divine connection with the gods. Egyptians were a polytheistic peoples the worship any gods with two specific groups being the sun gods and land gods.The Egyptian religion was apart of everyday life and could be no other way, pleasing the gods was most Important. The Egyptian social class was God-king, nobles and priests, merchants and artisans, serfs and common people. Egyptians were content w ith their everyday life. They married young and established home and family. The two civilizations were very similar In ways. Both societies had a polytheistic religion and both had kings who had a delve connection with the gods. The social classes of both were similar the differences were the Egyptians had a class of recreants and artisans a class above the common people.The traditions are very different as the Egyptians were very extravagant In their celebration of death and preparation of kings and company going Into the afterlife. Both societies thrived In a river valley environment, both used agriculture to support the people both physically and economically. Also because of their locations other peoples wanted the land for Its fertility so each society has Its share of conflicts. Both societies has a writing form. Women. Men were seen as the head of household and the women here to care for the children and the home.

New service development proposal Assignment Example | Topics and Well Written Essays - 2000 words

New service development proposal - Assignment Example The management of the organization can also promote the museum in UK especially among the youth and students through the new service development plan implementation. Notably, the objective can be done accomplished through staff training. Analysis of Environment and the Existing Service PEST Analysis Political Environment It has been observed that building cross party political support is quite vital for organizations in the museum sector of UK. It has been analyzed that due to the social, educational and cultural value of the museums, the government has been quite supportive towards the industry in UK. The government also provide funds to museums in order to develop them (Crown, 2013a). Economic Environment It has been observed that museum industry has been a major part of the tourism industry of UK. Eventually, this factor had a significant impact on the economic factors affecting the museum industry of the country. It has been noticed in this regard that museum and galleries are pr ime attractions for both the international and the local visitors in UK. However, in recent times, the numbers of visitors who visit museums have been observed to considerably fall (NMDC, 2010). Social Environment It is believed that the operations of any kind of museum would strengthen the society owing to which it intends to deliver education, inspire people, nourishes mind and behaviour of the people of the society. Moreover people of UK thing of museum as a place in which people visit and inspire them. People believed that Cultural heritage are also be preserved by museums (Museum Association, 2013). Technological Environment Technology is an important aspect of the museum industry. It is believed that through the incorporation of advance technology in museums, customers belonging to the young age could be attracted at a larger proportion. The government of the country thus seeks to implement advanced technology in museums so that maximum number of people (specially the youth) s hall visit museums and gather knowledge about culture and heritage of UK (Tallon & Walker, 2008). Existing Services Derby Museum functions as an independent trust that operates for and on the behalf of the people of Derby. They also provide services to channelize information related to art, history and social culture that are accessible by the community at large. It has been observed in this context that the main aim of the organization is to showcase and inform about various types of arts to the common public so that it could delight as well as inspire the people visiting the museum towards the heritage of the region and the world (Derby Museum, n.d.). Consumer Behaviour towards the Museum Sector of UK Consumers are undoubtedly quite vital in any kind of industry structure including museums. In the recent phenomenon, there have been rapid changes in the behaviour and tastes of the customers of UK non-profit service industry which has again created a significant impact on the prospe rity and growth potentials of UK museum sector. It has been analysed

Infectious diseases among inmate populations Essay

Infectious diseases among inmate populations - Essay Example As this problem escalates, the monetary costs to society continues to rise and are much greater than if the diseases were discovered and treated at an earlier time, in the prison system prior to release. Prisons are in a unique position to treat inmates while the infectious condition is still in its earliest stages thus ultimately less costly to taxpayers. Though considerable economic, logistical and political barriers must be overcome to genuinely improve health care in the prison system, there are methods by which to begin solving this worsening health crisis in the prisons and wider community. The U.S. prison system has undergone a transformation over the past quarter century as a result of and a response to extensive studies that have been conducted to determine the consequences of the rising inmate population. In just 20 years, the number of persons held in U.S. prisons jumped substantially. The nation’s ‘war on drugs’ included mandatory sentencing guidelines which were principally responsible for the increase of 216,000 total prisoners in 1974 to 2004’s figure of 1.4 million. During this period, in just a 10-year span, the percentage of prisoners convicted of drug offenses nearly tripled. â€Å"In 1985, only 38,900, 8.6 percent, of State prison inmates were serving time for drug offenses as their most serious crime committed. By 1995, that number had increased almost six-fold to 224,900, 22.7 percent of all inmates† (Skolnik, 1994). Today, the U.S. houses nearly two million inmates. In 1978, the number of persons in the entire penal sy stem, those in prisons, jails and on probation or parole totaled 1.5 million. In 2004 this number stood at almost seven million. The overall correctional population, including persons in prison, jail, and on parole and probation, has jumped from 1.5 million in 1978 to nearly 7 million in 2004 (â€Å"Ethical†, 2006). Approximately

Pulmonary embolism CT scan case Dissertation Example | Topics and Well Written Essays - 2500 words

Pulmonary embolism CT scan case - Dissertation Example Pulmonary embolism Pulmonary embolism is the second most common cause of sudden death. Death occurs within few hours of onset of the condition and in many situations, death occurs much before the diagnosis is made. In those who survive, recurrent embolism and mortality can be prevented by prompt diagnosis and management. However, diagnosis is often missed because of signs and symptoms that are nonspecific. Untreated individuals, who have survived the initial episode, are likely to die due to repeat embolism. Pulmonary embolism can be acute or chronic. Acute embolism occurs when the embolus is situated in the central portion of the vascular lumen or if the embolus occludes the lumen. Chronic embolism occurs when the embolus is eccentric, being contiguous with the wall of the vessel, decreases the diameter of the involved artery by atleast 50 percent and there is evidence of recanalisation or arterial web. Acute embolism distends the the vessel (Ouellette, 2011). Figure 1: Mechanism of pulmonary embolism (medicalook.com) Pulmonary embolism can be peripheral or central based on the branch of the artery located. Main pulmonary artery and its branches, the right and left pulmonary arteries and their subsequent main branches,the anterior trunk, the right and left interlobar arteries, right and left lower lobe arteries, right middle lobe artery and left upper lobe trunk are considered to be central zones. Other branches are peripheral zones (Ouellette, 2011). Pulmonary embolism can be massive or non-massive. Massive embolism occurs when hemodynamic compromise occurs (Ouellette, 2011). The clinical presentation of the condition is highly variable and hence provides scope for missed diagnosis. Classic presentation includes sudden onset of shortness of breath, pleuritic chest pain and hypoxia (Ouellette, 2011). Pulmonary embolism is considered to be a complication of venous thromboembolism like deep vein thrombosis, rather than just a disease. Thus, every individual who is at risk of venous thromboembolism is at risk of developing pulmonary embolism (Ouellette, 2011). In normal individuals, microthrombi, which are nothing but aggregates of platelets, lysed red blood cells and fibrin, are formed and subsequently lysed continuously in the venous system. Through such a mechanism, local hemostasis is possible in response to injury, thus preventing uncontrolled propagation of clot (Ouellette, 2011). In view of nonspecific clinical presentation, every individual with unexplained chest pain, tachypnea or dyspnea must undergo specific diagnostic tests to rule out the disease. Non-specific routine tests ar not helpful in establishing or giving clue for diagnosis. The criterion standard for diagnosis of pulmonary embolism is pulmonary angiography. However, this is rarely performed now and is replaced by computed tomography angiography or CT angiography which is more sensitive and specific (Ouellette, 2011). Famous personality who died of pulmonary embolism O ne of the famous personalities who died of pulmonary embolism is David Bloom, a noted TV journalist (DPSinfo, 2004). Anatomy The key for accurate interpretation of CT angiography is based on the understanding of bronchovascular anatomy (Refer to Figures 2 and 3). It is very important to adopt systematic approach of identifying vessels (Ouellette, 2011). Figure-2: Branches of pulmonary artery (imaios.com) Figure-3: Bronchopulmonary segments (imaios.com). Pathology Both hemodynamic and respiratory consequences arise due to pulmonary

Analysis of the business situation of the Virgin Mobile Essay

Analysis of the business situation of the Virgin Mobile - Essay Example bile operates as a virtual network operator, riding on the physical network of T-Mobile, and later Everything Everywhere (Answers Corporation, 2014; Virgin Mobile USA, 2009; Telecompaper, 2014; RCRWirelessAdmin, 2011; RCRWirelessAdmin, 2013; Thomas, 2013; Ofcom, 2013). Virgin Media UK provides a breakdown of financial data for Virgin Mobile in its UK investor relations reports of financial performance. That aside one can get a glimpse of the kinds of numbers that Virgin Mobile is able to generate too, by looking at the financial and subscriber data for Virgin Media, which is the owner of Virgin Mobile in the UK. As of end of December of 2013, Virgin Mobile had about three million customers, a third of whom are prepaid customers, while more than two million are postpaid customers. They offer voice and data services to this customer base, as well as content. The direction of growth is towards increasing the base of postpaid customers (Virgin Media, 2013; Virgin Media, 2014). Moving on to the financial numbers, total revenues for 2013 amounted to 1.846 billion pounds, a substantial slowdown from revenues of over 3 billion pounds for 2011 and for 2012. As a group, this slowdown reflects a general drop in total revenues for the Virgin Media Group, from about 4 billion pounds for 2011 and for 2012, to just 2.3 billion pounds for 2013. The large drop can be attributed to the large drop in revenues for Virgin Mobile (Virgin Media, 2013; Virgin Media, 2014; Google, 2014b). The chosen SBU unit for analysis in this paper is Virgin Mobile n the UK, as a subsidiary of Virgin Media. In turn, Virgin Media has been bought by Liberty Global, with the Virgin Group being able to retain a small share of total ownership after the acquisition. In terms of competition, the big players include BT, Vodafone, and a slew of broadband players like BSkyB also making plays in the same set industry. EE also competes in this same space, the firm providingVirgin Mobile with the physical

Are Technologically Advanced Societies More Advanced Essay

Are Technologically Advanced Societies More Advanced - Essay Example This is to say that such word is susceptible to varying interpretations. In such case, it is contended that the advancement of a community should not be measured by the number of technologies that it has. Rather, it should be determined by considering the whole aspects of society. It is not to be limited to the advantages that new technology has brought to the people. Stated otherwise, the definition of advancement should not be superficial but substantial. A substantial definition is one which involves the consideration of the people’s state of life. This is to say that, as of this moment, the determination of what constitutes progress should involve economic factors. A country’s economy actually reflects its growth and development. Also, in today’s world, the definition of the word progress is often associated to economic terms due to globalization. Advancement and progress are two interchangeable terms. Both of them signify the growth and development of a soci ety. In such case, either of the two words could actually be used to explain the topic of the essay. It is a contention that there is progress if the following factors are present: (1) all the members of the society are experiencing a high standard of living (2) there is full employment and (3) there is good governance. The three factors are actually essential in determining â€Å"progress.†

Hog Waste in Eastern North Carolina Essay Example | Topics and Well Written Essays - 1500 words

Hog Waste in Eastern North Carolina - Essay Example It also says in Proverbs 11:22, "Like a gold ring in a swine's snout is a beautiful woman without discretion." The swine is just another animal with all the instincts and emotions of fear, anger, contentment or hunger. But the scriptures appear to depict the animal's dispositions that include habits other than just chewing cuds. The swine is known to eat more than cuds. They consume anything from garbage including dead animals and human waste. Thus, the swine is categorized with animals that are not "clean". They cannot be counted among animals like the sheep, goat, deer, and so on that consume only grass and herbs and are categorized as "clean" (Douglas S. Winnail). From the Christian perspectives, the hog is associated with meanness and laziness. The points expressed in the scriptures about the hog do little to dissociate it from such negative attributes. Once the hog has had its fill with food it normally resigned to a corner to slumber the rest of its time. God made all things wonderful and this includes the swine. The swine or hog is not meant for human consumption from its natural standpoint. In the present times, hog meat can be neutralized from the effects of salmonella through vaccinations (Jeffrey A. Husa et al). However, in the times when the Old Testament injunction for not eating the hog was made, the scriptures emphasized that as people of God to serve as a model for the nations around them, the Israelites were to abstain from hog meat for its specific dietary habits. The hog could eat anything. It was not restricted to chewing cuds alone. By the same argument, the hog could also do many things that did not make it an ideal choice for culinary purposes. The hog could grunt, struggle violently, bite, kick and heave. The hog did not observe the basic niceties when it was about to be killed. This contrasted with the disposition of animals like the sheep and goats that did not have to be trussed up when they were slaughtered. What does the theological tradition say about this problem (This will require doing library research in books on theological ethics Theological tradition is varied. There is no single view. Some theologians say that the law about not eating the hog does not apply now. They hold to the scriptures when Apostle Peter was famished and had a vision of "a great sheet let down by four corners upon the earth. In it were all kinds of animals and reptiles and birds of the air. And there came a voice to him, 'Rise, Peter; kill and eat.' But Peter said, 'No, Lord; for I have never eaten anything that is common or unclean'. And the voice came to him again a second time, 'What God has cleansed, you must not call common (or unclean)'" (Acts 10:11-15). There is yet another theological tradi

BHS 400 STRESS MANAGEMENT (Module 5 CBT) Essay Example | Topics and Well Written Essays - 500 words

BHS 400 STRESS MANAGEMENT (Module 5 CBT) - Essay Example The web address is http://www.webmd.com/balance/stress-management/stress-management-topic-overview. The article has been reviewed by specialists in the field. The article was last updated in April, 2007. The page provides accurate information with limited advertising. References list has been provided. The article is updated regularly and all the links are functioning properly. The page can be viewed without any restrictions and conditions. Based on these aspects, I recommended this site to my friend. Following is some useful information I gathered from the webpage. Stress has some adverse effects on health. These effects have been elaborated in the webpage. Symptoms of stress include increased heart rate, increased breathing, headache, stiff neck, tight shoulders, back pain, increased sweating, nausea and diarrhea. Prolonged stress can affect various organs in the body. It suppresses the immune system and triggers infections. Stress has been linked to high blood pressure, arrhythmias, atherosclerosis, coronary artery disease, heart attack and heart failure. It can worsen symptoms in gastro-esophageal reflux, peptic ulcer disease, irritable bowel syndrome, ulcerative colitis, rheumatoid arthritis, asthma, chronic obstructive pulmonary disease, acne and psoriasis. Stress is also linked to erectile dysfunction, low fertility, pregnancy-related problems and painful menstruation (Curtis, 2009). There are mainly 3 types of stress coping strategies. These are cognitive or reframing strategies, action-based strategies and emotion- based strategies. The cognitive strategies which help an individual cope stress are re-framing the situation are laughing it out and deliberate positive reinterpretation. Action-based strategies recommend involvement of problem-solving skills and solution of the problem by systematic approach. Emotion-based strategies are the most commonly recommended strategies to deal with stress. These strategies

Corporate blogs and applications in the real world Essay Example for Free

Corporate blogs and applications in the real world Essay Different types of blogs have been posted in the internet ever since the adoption of different corporations in the late 1990’s. Corporate blogs however have different types in which each is branded according to the specific user or blogger. Dearstyne (2005) cites five different types of corporate blogs as: employee blog, group blog, executive blog, promotional blog, and newsletter blog. Employee blogs are blogs which are much like personal blogs and are maintained by a single rank-and-file employee. They vary in their content and are sometimes managed by different hosts which the corporations recognize. Although, often times, corporations gather all the blogs their employees post. Majority of employee blogs are still hosted independently of the Web site, employee blogs are increasingly being hosted independently of the company Web sit, employee blogs are increasingly being hosted on company-owned domains as more and more companies are officially sponsoring employee blogging. (Lee et. al. 2006, 319). Group Blogs are blogs which are written by several people or groups. Employees collaborate and write on a specific topic or different topics pertaining to a certain theme; they are made by those who are experts on the certain topics. Group blogs are sometimes made through the initiatives of employees themselves and self-hosted. Though, many group blogs are driven by strategic plans crafted by management and hosted by companies own Web sites (Lee et. al. 2006, 320). Executive Blogs, coming from the name itself, executive blogs are blogs which are written by various corporations’ executives. Corporations and consumers have been keener on what position blog writers are on as awareness about corporate standing is widespread. People have become more interested in top executives who run companies than in individual companies (Gaines-Ross 2000). Promotional blogs are those which primary purpose is to create a buzz about products and events of corporations. This blog however sparks controversy as most of the blogs which are promotional blogs are often times computer generated and is largely called as fake by some bloggers who remain critical about using blogspots as advertising media. The blogging community severely criticized this strategy as deceptive and bloggers even proposed product boycotts (Gallagher 2003). This case suggests that, marketing in the blogsphere is often times discouraged due to the lack of human voice in the ads which are placed in the blogsphere. Some corporations have moved from the traditional type of blog with a domain, and instead created a newsletter type of blog wherein opinions, thoughts, and positions of different corporate or organizational members are voiced out. They carry different information about the corporation, the people inside the corporation, and the corporation’s products which are widely discussed by members of the organization through the electronic newsletter. Sprague (2007) further explains the influence of blogs to the American society. There is an increasing number of both bloggers and blog readers each day. At present, the blog has already extended its influence to the business society. Blogs are reported to influence what people think, do and buy. By the summer 2005, it is estimated that there are nearly 5,000 corporate blogs. Nowadays, there are a number of companies who have already set up their own corporate blogs. Aside from the influx of bloggers, talking about anything and practically everything under the sun, in some countries wherein political turmoil is prominent and shouting against a regime could practically lose you your head. Blogspheres are considered as sanctuaries wherein anyone could voice off their thoughts. In Iran, the Blogsphere is one of the major mediums wherein the populace could voice out their political positions freely with minimal risk of persecution. Any foreigner who visits Iran is struck by the gap between the image projected by the regime to the outside world and the reality of Iranian society. The blogs quoted here vividly convey the bitter disillusionment many Iranians feel not just towards the hard-line mullahs, but toward the failed reformist project and its erstwhile leader (Berkeley 2006, 73). The safeness and freedom of the blogosphere from any political and other accusations which may arise from its use due to the arbitrariness of the policies governing the blogosphere may be seen as an advantage of corporate personalities in advertising and the diffusion of their advocacy especially in corporate social responsibility. The benefit for the corporate blogs is obviously gathered: 1. Corporate blogs are great for search engine marketing 2. Corporate blogs build and brands your company to be a thought leader in your industryÃ'Ž 3. Corporate blogs are great crisis handlers; Blogs give you the power to publish at an instant. With a blog, companies do not need to write a full article and then send them through the traditional media to be published 24 hours later. Everything is instant. This makes the blog a very powerful update tool 4. Corporate blogs help to engage customers in conversation, and help in building relationships 5. Corporate blogs help to put a human voice to a company 6. Corporate blogs help you show the world that you have nothing to hide 7. Customer service and feedback, corporate blog as a direct communications channel, blogs provide an avenue for your to solicit feedback from your customers, and understand their needs. 8. Corporate Blogs are a differentiator, Well, this may change, but judging from the corporate websites I see today, I would say at least 80% are there because they need website. A blog pulls you over your competitors and makes you different. At least, your website presence is different. 9. Blogging encourages you to find out what others are talking about youÃ'Ž

Company and market analysis of BMW

Company and market analysis of BMW Businesses and enterprises become competitive in the market by consistently attracting and retaining customers. They have to do this by exchanging different kind of assets with consumers like: sufficient information, money, bonds, products, services, rank, and sentiment. In these cases of exchange, both the company and the consumers get benefitted.1 Recent update on our BMW cars overall sales rate: 7% rise 9.1% rise 2004 3.2 % rise 2005 1.5 % rise 2006 2% rise 2007 3% rise 2008 5% fall 2009 4.7 % fall Last two years we are suffering decline in sales rate. As our BMW Company is trying to overcome from the consistent decline of sales, we have to analyze some questions precisely. What should we sell in the market for the consumers? What will attract them to buy our cars? What will prompt them to buy that our good or service? What gives them the optimal utility? Understanding of consumer behavior will answer these questions very easily. This report contains the meaning and analyzing consumer behavior and its significance to make our BMW Company overcome from its measurable situation. The word consumer behavior is defined as, the behavior that consumer show when they are purchasing, searching, using, analyzing while buying, evaluating and disposing the product and services which they look forward to assure their wants. Consumer behavior give importance on how consumers always make their decisions to spend their available assets (time, money, effort) on consumption of various products and services.[ G.S. Gupta, 2004, P 119] Customers and Consumers The term customer refers to someone who on a regular basis purchases any products and services from a particular shop or company in the market.2 The term Consumer is defined as someone who is engaged in any of the activities those are stated in the definition of consumer behavior. So their difference is based on the terms of a specific company or firm. The term consumer behavior can be classified into two different kinds of consuming units: the personal consumer and the organizational consumer.3 The personal consumer means an individual user. The person purchase goods and services for his or her own use, for the use his/her household, for his/her family or as a gift for a friend in any occasion. The organizational consumer this generally refers to the profit and not-for-profit organizations, government agencies (local, state, and Federal), and institutions (such as schools, hospital, and prisons), which purchase products, machineries, utilities, equipment, and service to run their organizations. How to remain competitive in the market? To become the most desired company in the market a company has to give more value and importance to the consumers than the other rival companies provide them. Customer Value refers to the distinction between all the utilities received from a total product and all the costs to buy those benefits and utilities. A company has to be more responsive and helpful to the consumers needs than the competitor companies in the market. A specialized analyzing of customer behavior is the key factor for strategic marketing formulation. The organizations success or failure, decline in sales or surplus in sales depends on the consumers reactions to this specific marketing strategy. Marketing strategy starts with the analyzing of market segmentation, target market which means, the current state of the business environment, other rival companies and customers.4 The next stage is research on marketing mix. The marketing mix includes the product, price, place and promotion to the target market. The final stage will be the computing the outcomes of the company because of the current marketing strategy and consumers reaction to it. Consumer attitude refers to the consumer emotions like: their thought, feelings, and approach toward some elements of the business and marketing environment such as a retail store, promotions or product. Tri-component attitude models and the multi-attribute attitude models provide a somewhat different perspective on the number of component parts of an attitude and how parts are arranged or interrelated. Impact of External Influences on consumer behavior There is a huge impact of external influences on consumer behavior. The external in fluencies includes: Global and national culture, their subcultures, family, income, social class, opinion leaders etc.5 Now I will discuss a variety of factors those have an impact on consumer behavior. Besides, in this section it will be discussed about how our company should deal with these factors and how there will be augmentation of our car sales by dealing with these factors. 1)Factors those effects families and households purchasing decision: Families have higher incomes than the households. Because in the families more people are employed comparing to the households. There are some factors which have a great impact on the purchasing decisions of the families and households. We should give a vast significance on these factors. Besides, we have research some other factors like: age of head of household or family, marital status, presence of children, and employment status. a)Age of head of household or family: If the age head of the household or the family is not that much then it is very easily understood that the person is not that experienced. So he will be in great confusion in making purchasing decision like: buying or not buying products. For attracting them we should take some steps. Like: We have to make some business promotions where it is shown that a young head of a family is buying our cars and get satisfied in the end. Like: BMW 5 Series 523i SE 4dr Saloon6. If the head of the family is experienced then we have to launch some unique modifications in the BMW cars like: inclusion of NOS, Ejector seat and extra exhaust tips etc. because the person is really capable of making a good purchasing decision. On the other hand, we can launch some business promotions for them as well. b) Marital Status: Most of the young people of our country are unmarried. So we have to bring those modifications in our cars which really attracts the young generation a great deal. Like: we need to make some cars with gorgeous and attractive colors which really attracts the young generations. Besides, these modifications can be: bringing on fantasy and sensation in the BMW. For the married people we have to launch those products which help one in their married life and in the family. Besides, we have to make certain modifications in our current products so that it will be greatly convenient for the families and households. For example: we need make more promotions for some cars with great space into it so that the whole family can ride on to it.7 Like: BMW 3 Series 320d [184] Sport Plus Edition 5dr Step Auto Diesel Touring6 c) Presence of children: If there is the presence of more children in the families then there will be need of more space in our cars for their use. So we have to give emphasis mostly in these kinds of families to sell our product. Besides, we have to launch certain cars with more space.7 Like: BMW 1 Series 123d M Sport 2dr Step Auto Diesel Convertible or BMW 1 Series 135i M Sport 2dr DCT Coupe6 2) Family adaptability: Family adaptability is the ability of a family system to change its current situation of structure, relationships and relationship rules when there is a situational, economical and developmental change and stress. Family adaptability should be understood by the company while selling off their products and services.7 3)Status: Status means, the position that is achieved or acquired by someone in a family or a group in the society. Besides it includes the rights, approaches towards society and duties associated with that acquired position. Status is defined in the depending upon the factors of age or sex, family, occupation, and friendship or common interest. We have to analyze the status section carefully. If a person is in high status then we have to launch certain BMW cars with luxurious and unique facilities for them. Like: BMW 3 Series 330d SE 5dr Step Auto Diesel Touring ( £29,015 or  £505 per month) or BMW 5 Series 520d SE 5dr Step Auto Diesel Touring ( £29,598 or  £501 per month)6. If a person is in low or middle class status then we have to launch economical cars for them as well as making promotions for those economical products as much as possible. Like: BMW 5 Series 520d SE 4dr Step Auto Diesel Saloon ( £27,271 or  £455 per month) or BMW 3 Series 320d Efficient Dynamics 4dr Diesel Saloon ( £22,514 or  £367 per month) 6. On the other hand, we can sell our present product in an economical way to those consumers. [Loudon, 2001, P 200] 4) Norms: Norms are the rules and standards that the families and the groups within the society are expected to follow by heart and soul. So we have to conduct thorough market research about what the certain families and groups want for them. We have to sell our products and services to them by meeting their needs. Besides we can make certain modifications in our cars for certain groups. In this way we can overcome from our decline in sales. [Loudon, 2001, P 200] 5)Socialization: Socialization is defined as, how a young member of a group or family learns the norms, values, culture of that specific family and group. Consumer socialization refers to the way of how a consumer learns their function as an effective consumer in the market. This process is generally for the young generations. So we should sell our product to them by making unique modifications in our so that it attracts them greatly.3 Like: BMW 5 Series 520d SE 4dr Step Auto Diesel Saloon6 6) Power: Groups and families have power to influence their members purchasing decision and behavior. There are several sources of power within a family or a group. These includes: reward power, coercive power, legitimate power, expert power, and referent power. We have to utilize these forms of power to influence and attract consumers.3 We can use all three types of such group influence when developing several marketing promotions. Informational influence in promotion generally demonstrates powerful and experienced members of a group using a BMW. This will be a kind of message for the other members of the groups. The message can be like this: if you are or want to be in a group such as this one, you should use this car. It does not mean that the other members will be accepted or well rewarded by the group members for using it or punished for not using it. The message is really this: Everyone finds this car and its service the best among all. So all should use this brand without any hesitation including the members of that group or family. 7) Culture: Cultural changes affect the consumers in terms of their behavior and purchasing decision. So, understanding this has major implications for the formulation of marketing strategy. These typically include; product-planning, distribution channel, promotions, and target market decisions.3 a) Product Planning: We have to assess consumers present and emerging needs those will help us to identify new product launching and accomplish better product positioning among the target markets. b) Distribution Channels: Altering consumer-value scheme may guide to diverse shopping models, and innovative channel may be essential to attain customers. For customers who are time-pressured, retailers may offer home service for them which will be very much competitive for them. Retailers may use discounts and provide special offers to unemployed consumers. C)Promotion: Effective and precise promotions also help to make a purchasing decision. d) Market Segmentation: Familiarity with consumer assessment orientations provides a quantifiable set of variables, related to their needs. Some management theories on external influences on consumer behavior:8 The greater the social orientation on consumer the greater will be consumers propensity to accept family and social norms _So we have to take moves according to their needs as they will be more driven to their family and norms. We have to sell our cars in a way that it will meet the needs of certain families and norms. So their choice will be our first target and we have to sell our cars and modify our cars according to their choice. The greater the potential of a market choice to fulfill social aspirations or reduce social risks, the greater the chance of a consumer to make a positive purchasing decision _So we have to launch our cars in a way that it doesnt give rise to social risks and fulfill the social aspirations. Besides, we have to analyze what are their social aspirations and risks. We have to launch our cars according to their social culture. Consumers will have greater propensity to engage in relationship with such market that is recommended by the opinion leader of referral networks. _ In this case we have to convince the specific opinion leaders of specific referral networks by meeting their needs. We have to understand what kind of services and facilities they want from our car. We have to launch our car in such ways. Web references: 1 The customer is always right Online at http://www.bme.eu.com/article/The-customer-is-always-right/ [28 Aug, 2010] 2 Customer Satisfaction online at http://www.bmi-t.co.za/?q=content/customer-satisfaction [28 Aug, 2010] 3 consuming unit, socialization, power, culture/ Consumer Behaviour by Mr. Lawal Bello Online at http://www.nou.edu.ng/noun/NOUN_OCL/pdf/mkt%20724.pdf[28 Aug, 2010] 4 Marketing From Wikipedia, the free encyclopedia Online at http://en.wikipedia.org/wiki/Marketing [29 Aug, 2010] 5 Consumer Behavior Online at http://academic.brooklyn.cuny.edu/economic/friedman/mmconsumerbehavior.htm [29 Aug, 2010] 6 BMW Automobiles Online at http://www.bmw.co.uk/bmwuk/homepage/ [29 Aug, 2010] 7 FAMILY INFLUENCES DECISION MAKING Online at http://www.articlesbase.com/marketing-articles/family-influences-decision-making-family-decisionmaking-1014177.html [29 Aug, 2010]

Claude Monet Essay -- Artists Impressionism Painters Painting Essays

Claude Monet Claude Monet made the art community address a revolutionary type of art called impressionism. In a style not previously before painted, impressionism captured a scene by using bright colors with lots of light and different shades to create the illusion of a glance. The traditional method of working in a studio was discarded and the impressionist artists carried any needed supplies with them into the countryside and painted the complete work outside. The manufacture of portable tin tubes of oil paints as well as the discovery of ways to produce a wider range of chemical pigments allowed artists to paint in a way unimaginable before this period in time (Stuckey 12). Monet and others, such as Pierre Auguste Renior, Paul Cezanne, Edgar Degas, Berthe Morisot, Edouard Manet, Camille Pissarro, and Alfred Sisley, took this style of art to a new level never seen before. Claude Monet was born on November 14, 1840, in Paris, France and moved to LeHavre with his family at age five (Skira 21). As a schoolboy, Monet doodled in the margins of his books. His artistic career began by drawing caricatures of his schoolmasters distorting their faces and profiles outrageously. By the time he was fifteen, people would pay ten or twenty francs for one of his drawings (Skira 22). In 1857 Monet met the famous landscape painter Eugene Boudin, who was in the LeHavre area. Boudin noticed Monet's talent when he saw his caricatures. Boudin took Monet to the countryside and showed him what it was to paint something of art. Monet was quoted as saying, "it was as if a veil was torn from my eyes and I understood what painting should be (Stuckey 186)." Monet used the money earned from selling his caricatures to pay for a trip to Paris in 18... ...f 86 and after outliving many of his fellow artists, Claude Monet died leaving a legacy of works devoted to the way he saw the world. Everything in life was a magnificent symphony of colors in Monet's eyes. He brought to canvas the technique of preserving one particular moment in time by developing the style of presenting the first impact of what an eye would capture in one glance before the brain had the chance to create the exact image of the subject in the mind. Today over 2,000 oil paintings and 600 pencil sketches are exhibited in museums, galleries, and with private art collectors (Stuckey 10) allowing the world to appreciate Monet's vision forever. Works Cited House, John. Monet. London: Phaidon Press Limited, 1977. Skira, Albert. Claude Monet. NY: Crown Publishers, 1972. Stuckey, Charles F. Claude Monet 1840 – 1926. NY: Thames & Hudson, 1995.

Children And Exercise Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In our society today one of the most difficult problems we are facing is the large numbers of obesity in our children. One of the major factors in that is this; our children have become less physically active. At an early age children start watching TV, learn how to operate a computer, and play video games. Having technological skills is now a necessity in all of our lives because everything has turned â€Å"computerized,† but the fact is that our children are relying on these types of entertainment rather than getting up and physically exercising to entertain them selves. This directly affects the large number of obese children in our country today because of the lack of physical exercise. It is not that we want our kids to look a certain way or to be better at sports than everyone else, but it is that we want our kids to be physically fit and to develop a healthy lifestyle. Physical exercise is not only for adults, it is for children as well, so we must understand the importance of our children exercising and the benefits from it. By doing that it will make an impact on that child for the rest of his/her life.   Ã‚  Ã‚  Ã‚  Ã‚  The reason we should be hesitant to allow our children to watch TV or play video games is that once a child does that, then he/she starts to enjoy it and wants to do it more and more. It becomes an event that they look forward to doing. Whether it is anxiously waiting on a certain TV show to come on, or hurrying in the house to get to their favorite video game. Children have become obsessed with these types of entertainment and have completely forgot about physical activities. Children do not look forward to getting some friends over to play football in the backyard as much anymore. They look forward to getting friends over to go inside and play a video game while eating chips and drinking cokes. Not only are they eating wrong foods, but also they are cutting out the physical activities to burn those calories off. Granted children should have restrictions on the types of food they eat, I am not taking anything away from that fact. But if a child is at least exerci sing then he/she will burn off a lot of those calories consumed in those unhealthy foods. So one question to ask is this; why are children becoming more dependent on technology rather than physical activity?   Ã‚  Ã‚  Ã‚  &nbs... ...verything you and your child need to know about   Ã‚  Ã‚  Ã‚  Ã‚  sports, Physical activity, and good health - a doctor’s guide for parents an coaches.   Ã‚  Ã‚  Ã‚  Ã‚  New York: Newmarket Press. Kalish, Susan. (1996). Your Child’s Fitness: Practical advice for parents. Champaigne:   Ã‚  Ã‚  Ã‚  Ã‚  Human Kinetics. Hinson, Curt. (1995). Fitness for Children. Champaign: Human Kinetics. Gabbard, C., LeBlanc, B., & Lowy, S. (1994). Physical Education for Children: Building   Ã‚  Ã‚  Ã‚  Ã‚  the Foundation, 2nd edition. New Jersey: Prentice-Hall, inc. American Heart Association. Exercise (Physical Activity) and Children. April 4th, 2005   Ã‚  Ã‚  Ã‚  Ã‚  < http://www.americanheart.org/presenter.jhtml?identifier=4596 > Diagnose-Me. Problems associated with lack of exercise. March 27th, 2005. April 4th, 2005. < http://www.diagnose-me.com/cond/C380381.html >. IDEA Fitness Journal. Exercise Decreases Risk of Depression in Kids. October 2004. April   Ã‚  Ã‚  Ã‚  Ã‚  4th, 2005. < http://pdfserve.galegroup.com/pdfserve/get_item/1/Scdbf1ew6   Ã‚  Ã‚  Ã‚  Ã‚  _1/SB806_01.pdf >.

Krakatoa

Krakatau (Krakatoa) is said to have created the worst volcanic eruptions in history in May 1883. Ancient Krakatoa formed in 419 AD and still exists today in Indonesia. That explosion in 1883 created 130 foot tsnamis which affects were felt by north and south America all along the Sundra Strait even as far as England ,it also destroyed 130 coastal homes, two ports (Indonesia and Australia) , killed about 36,000 people and formed a volcanic ash cloud that reached 17 miles high encasing the earth within 3 days. The eruption created very load explosions and was heard 3,000 miles from Java. Some people even believe the drop in temperature and spectacular sunsets over the next three years were directly caused by the eruption. Krakatoa erupted many times over its lifetime but the most historic and dangerous eruption occured on August 27 1883 when the volcano literally â€Å"blew itself to bits† destroying 75% of itself along with many people and animals living near coastlines of Australia and Indonesia. In 1988 Krakatoa erupted again in February and continued erupting through to March 16 which was when small lava flows were reported flowing from the crater, it then continued through to April with continuous explosions and plumes of fire. November 12 1992 Krakatoa erupted again with such intensity it caused lava bombs to shoot out over the north coast and had lava flowing into the sea. In 1883 the eruption lasted from August 23 to 27,in 1988 explosive eruptions lasted February through to April and in 1992 the eruptions lasted the longest from 7 November 1992 through to August 14 1993. The 1992 eruption caused lava flows up to 1 kilometer to the north adding 100 meters to the coastline. New vents have formed due to the eruptions and these in turn have led to the creation of a new volcanic island which is known as Anuk Krakatoa (â€Å"child of Krakatoa†) the island is active and grows approximately 13cm each week. Krakatoa is still grumbling away today ready to explode, in fact the last eruption was in 2001. This concludes that it is still active and likely to â€Å"blow it's top off† anytime.

The Secret of Ella and Micha Prologue

Ella I wonder if I can fly? With the wind and rain in my hair and my arms out to the side of me, it feels like it might be possible. Perhaps if I can get enough courage to jump off the thin ledge, I'll soar away into the night, like a bird with powerful wings. Maybe then I could reunite with her. â€Å"What are you doing?† Micha says, his voice higher than normal. â€Å"Get down from there. You're going to hurt yourself.† His aqua eyes pierce me through the rain and his hands are on the beams above his head, hesitant to climb out onto the ledge. â€Å"I don't think I will,† I say. â€Å"I think I might be able to fly†¦ just like her.† â€Å"Your mom couldn't fly.† He balances onto the railing and glances down at the murky water far below our feet. â€Å"What are you on?† â€Å"I took one of her old pills.† I tip my head back and bask my face in the rain. â€Å"I just wanted to see what it was like for her. Why she thought she was invincible.† He steps down on the beam with his arms spanned out to the side and his clunky boots slip on the wet metal. The lightning flashes above our heads and collides with the earth. â€Å"Your mother didn't know better, but you do.† Bracing one hand on the metal wire above our heads, he extends his other hand toward me. â€Å"Now come over here. You're scaring the shit out of me.† â€Å"I don't know if I can,† I say softly, raising my head back up as I rotate to face him. â€Å"I'm not sure if I want to.† He dares a step closer and his thick eyelashes blink fiercely against the down pour. â€Å"Yes, you do. You're stronger than that.† His hand begs me closer. â€Å"Please, just get over here.† Staring down at the black water, my body starts to drift. â€Å"I swear to God, Ella!† Micha shouts, his tone sharp, his muscles tense. â€Å"Give me your hand!† I snap out of my daze and tangle my fingers with his. His other hand captures my waist and he leads us swiftly back to the railing, lifting me over it. My feet settle onto the concrete of the bridge that is pooled with puddles. Lights on the beams illuminate the night and Micha's car is parked in the middle of the bridge with the driver's door open and the engine and headlights on. He hops over the railing and then his arms are around me, embracing me securely, like he's afraid to let go. For a second, it feels okay, weightless and uncontrolled. I tuck my face into his chest, the wet fabric damp against my chilled skin. The scent of him takes me to a place I wish I could go back to – my childhood. Back when things weren't as heavy because I was too immature to grasp the full reality of life. Micha pulls back and smoothes my wet hair out of my eyes. â€Å"Don't you ever do that to me again. I can't do this without you.† But he needs to figure out life without this perception of me, because I don't know how long I can keep doing it without drowning. â€Å"Micha, I†¦Ã¢â‚¬  The look on his face silences my lips. He knows what I'm about to say – he always does. He is my best friend, my soul mate. In a perfect world, full of roses and sunshine we'd be together, but this world is full of broken homes, drunken fathers, and mothers who give up easily. â€Å"I'm sorry.† I cling to him as I say my final good-bye. â€Å"I didn't want to think anymore. It was just too much and my mind wouldn't slow down. But it's alright now. I can think clearly again.† He cups my cheek, his thumb searing hot as he traces the pad lightly across my cheekbone. â€Å"Next time come to me – don't just run. Please. I know things are hard right now, but it'll get better. We've always made it through every single bad thing thrown at us.† Beads of water trickle in his eyelashes, along his cheeks, over his full lips. There's a shift in the air, one I've felt coming for a long time. His lips part. â€Å"Ella, I love – â€Å" I crush my lips against his, hushing him and melting our bodies together. I allow his tongue to caress mine, letting him suck the rain from my bottom lip and savor the taste of me. We arc into each other, like we can't get enough and heat flows through our drenched clothes, warming my skin. I could let it go on forever, but that would be wrong. The girl he thinks he loves needs to disappear. I don't want tonight to be irreversible, so I pull away, breathing him in one last time. Then I walk away, leaving him on the bridge in the rain, along with the old Ella.

Feminist or Gender Discrimination Essay

Yes, of course feminist thinking is a facilitator in the field of woman and development because feminism is a movement a set of beliefs , that problematize gender inequality . feminist believe that women have been subordinated through men’s greater power variously expressed in different areas. They value women’s lives and concerns and work to improve women’s status and development. Feminism that means feminist thinking is a facilitator as it begins with an acknowledgement of women’s inequality oppression , subordination and need to change the situation and improve the quality of women’s life . It is also a movement against hieranchy , which goes the liberation of a sex , it contains the possibility of equal relations not only between women and men , but between men and men , women and women ,and even between adults and children ,(rowbotham,1985:214) To the widen implication of feminist thought is that it would eradicated domination and transform society . as it marks a commitment to recognizing society so that self-development of people can take place . Feminism entails an ethical and political commitment provides a social theory through which to understand and explain women’s lives and experiences . Feminism is useful in the field of women and development if we take into account feminist perspectives . According to feminist view that it aims to change a male dominated against society furthen see women’s subordination as resulting to from gender norms ,rather than biological sex and aim to change these narms , they focus on equal opportunities for women and men . women’s inequality is resulting from their inferior education . Marxist feminist asserts that capitalism , the current form of class society ,perpetuates the subordination of women by enforcing their economical dependence on men . there for main tool of Marxist feminist is class straggle and revolution which will bring about new production relation and emancipation of women . Radical feminist insist that women’s subordination primarily depends on partriarchy subordination is rooted in their biology ,that is their reproductive physiology hithout changing basic biological features emancipation was not possible . his implied that only a revolution in bio –technology would change women’s condition . Eco-feminism is the social movement that regard the oppression of women and nature as interconnected . it focused on that the women are the victim of environment desaradation .feminist theorist have extended their analysis to consider the interconnections between sexism the domination of nature , and also racism and social inequality . consequently it is now better understand as a movement working against the interconnected oppression of gender, race , class, and nature. If we go further extention of whether feminist thinking is a fecilitation or roadblock to woman and development . then can take emphasize on feminist methodology too. feminist methodology 1 feminist seek a methodology that will do the work of â€Å"excavation â€Å" that is shifting the focus of standard practice from men’s concerns in order to reveal the location and perspective of all women . the aim of much feminist research has been to bring women in that is to find what has been ignored ,censored and suppressed and to reveal both the diversity of actual women’s lives . Feminist methodology have searched for practices that will minimize harm to women and limit negative consequences . this focuses not onl on women , welfare bt also practical research strategis drawing on the work of grass roots and professional women’s organization . 3 feminists seek a methodology that will supported research of value to women , leading to social change or action beneficial to women. At last , after above all discussion we have come to the point that feminist thinking is ethical as well as useful in the development of women as modifying women’s problem is the process of development.

Marketing Plan of Ffm

BTEC EDEXCEL HND DIPLOM IN BUSINESS (MANAGEMENT & HUMAN RESOURCES) OFFERD BY INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGY MARKETING PLAN UNIT 4: MARKETING PRINCIPLES ADHUHAM RASHEED BM 41 CITY CAMPUS SUBMITED TO: MS. INOKA GUNARATHNE DATE OF SUBMISSION MARKETING PRINCIPLES Acknowledgement INDIVIDUAL It is an honor to thank Mr. Mohamed Waheed [Managing Director of Felivaru Fisheries Company], who’s encouragement, guidance and support from the initial to the final level enabled to develop an understanding of the current situation about the company and market. Adhuham Rasheed BM/C/41/22 Page IMARKETING PRINCIPLES Executive Summary INDIVIDUAL Felivaru Fisheries Company (FFC), a fish exporting company located in Maldives, has been in business for 39 years exporting canned tuna for all over the world. During the time the company has built strong image in both international market and domestic market. However recently the company has been separated from the mother company (MIFCO) and established as a new company. With this change the company has diversified its production line by introducing fast food items. For the upcoming 40th Anniversary Felivaru is planning to launch a new product to domestic market. Felivaru Lobster Bisque† which is a soup of French origin as the original founders of the company was French. The soup has been modified to the taste of Maldives by replacing the whine with a new secret formula found by Felivaru researchers. Felivaru believes that this new product would increase the market share of the company and would be a â€Å"HIT† in domestic market. BM/C/41/22 Page II MARKETING PRINCIPLES 1 2 Contents INDIVIDUAL Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2. 1 2. Vision †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Mission †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Product †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Price †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Canned fish †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Ras Ainu†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Fertilizers â⠂¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Place †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 3 Current market position of Felivaru †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 3. 1 3. 2 3. 2. 1 3. 2. 2 3. 2. 3 3. 3 3. 4 4 5 Market overview †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 SWOT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5. 1 5. 2 5. 3 5. 4 5. 5 Strength †¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Weakness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Key issues and opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Political and legal factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Economic factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Social and Cultural factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Technological factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Porter’s five forces model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Competitor Rivalry [High] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Potential entrant (Threat of new entrance) [low] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Suppliers [low] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Buyers [high] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Page III 5. 5. 1 5. 5. 2 6PEST †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 6. 1 6. 2 6. 3 6. 4 7 Competitors Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 7. 1 7. 1. 1 7. 1. 2 7. 1. 3 7. 1. 4 BM/C/41/22 MARKETING PRINCIPLES 7. 1. 5 8 9 10 10. 1 10. 2 10. 3 10. 4 10. 5 10. 6 10. 7 10. 8 The treat to substitute [high] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 INDIVIDUALAssumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Objective †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Brief description about strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Target market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Positioning statement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Branding Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Product Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Pricing Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Distribution Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Promotional strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Sponsorship †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 10. 8. 1 11 12 13 FIGURES Figure 1 Product mix of felivaru †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Figure 2 current distribution roots in domestic market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Figure 3 International Distribution network †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 TABLES Table 1 Price list of Felivaru and competitor (MIFCO) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Table 2 discount price on bulk buying from Felivaru †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Table 3 Price list of Felivaru and competitor (ARI Maldives) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦ 4 Table 4 pricelist of Felivaru and competitor (THAI FISH, THILAND) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 BM/C/41/22 Page IV MARKETING PRINCIPLES 2 Introduction INDIVIDUAL Felivaru Fisheries Maldives Ltd (FFM) was in the business of manufacturing and exporting canned fish (fishing industry) for the past 39 years in different brand names. However the company, was re-branded as Felivaru Fisheries Maldives in June 2009 after separating from the â€Å"Mother company† MIFCO.Science then the company has diversified its production line by introducing fast food items, specially â€Å"Ras Ainu† products. The 100% government owned company has the capacity of processing more than 40 mega tons of canning and cooked frozen lions with the help of a cannery which has the capacity of canning 30 tons of raw fish in 8 hours shift (operate in 3 shift daily) and a fish plant which could produce 40 Mega tons of meat daily. At present 7 vessels are been used to collect fish from all over the Maldives and been stored in fish storage capable of storing total 650 tones (Felivaru, 2010). 2. Vision To become the leading fish processing and Distribution Company in Maldives, for both local and international markets, through maintaining high quality and achieving total customer satisfaction. (Felivaru, 2010) 2. 2 Mission We are committed to quality fish products, produced from sustainability caught fish, which will enhance customer satisfaction, through our constant ISO- certified and HACCP complaint system. We are also dedicated to becoming the most profitable leading global provider of a variety of healthy fresh and frozen fish products. (Felivaru 2010) 3 Current market position of Felivaru 3. Product The products of Felivaru can be divided in to 3 different product lines named as Ras Ainu, canned fish and fertilizers. The details of these lines are being show in a figure 1 on ne xt page as the product mix of Felivaru. BM/C/41/22 Page 1 MARKETING PRINCIPLES Figure 1 Product mix of felivaru Felivaru INDIVIDUAL Ras Ainu Canned Fish Fertilizers Thera fana Rihaakuru (fish paste) Valhoo mas (Dried fish) Foni ma gulha Disku Roshi Mas’ mirus (chili paste) Foni kaaja Foni roshi Theluli ban’bnukeyo Kulhi uvaali Kulhi kaaja Athu jeheli Havaadhu (curry powder) Kukulhu (chicken) Mas (fish) Lonu’mirus (chilies)Tuna steaks In oil In olive oil In sunflower oil In spring water In brine Tuna chucks In oil In olive oil In sunflower oil In spring water In brine Fish meal BM/C/41/22 Page 2 MARKETING PRINCIPLES By analyzing the market share of products in the Ras Ainu product line Rihaakuru, INDIVIDUAL Foni kaaja, Theluli Ban’bukeyo, Kulhi kaaja, Athu jeheli and Havaadhu can be considered as a â€Å"Hit† each capturing more than 60% of market share becoming the leaders in the market.Although this both Thera fana and Foni ma gulha were just able to gain enough market share to be the market challenger by obtaining a market share of 25% to 30% each while Disku, Roshi and Kulhi uvaali can be considered as a â€Å"Flop† unable to secure more than 10%. Moving on to canned fish product line Tuna steaks in brain can be considered as the â€Å"King† of European market gaining solid 39% market share. Simultaneously other steaks products also became market competitors by acquiring a market share of more than 19%. In domestic market tuna chucks in brain has ruled counting the number to a superb 60%.Other chunks products also have a market share of more than 30% except tuna chunks in olive oil, which only could capture a market share of 7%. Felivaru is the one and only producer of fish meal in the domestic market. Due to the fact of its preemptive advantage they were able to gain a perfect 100% in domestic market. However in international market Felivaru fish meal could only gain 16% of market share. 3. 2 Price Canned fi sh 3. 2. 1 For the products exciting in canned fish product line, there are numerous competitors competing in the market.Due to the fact of this economy pricing policy has been applied to the products in this product line. NAME Canned Tuna Chunk in Oil 48can/Case Canned Tuna Chunk in Brine 48can/Case Canned Tuna Chunk in spring water 48can/Case Canned Tuna Chunk in olive Oil, 48can/Case Canned Tuna Chunks in sunflower oil 48can/Case Canned Tuna Steak in Spring water 24Can/Case Canned Tuna Steak in Olive Oil 24Can/Case Canned Tuna Steak in Oil 24Can/Case Canned Tuna Steak in Brine 24Can/Case Canned Tuna Steak in sun flower oil 24Can/Case Felivaru price 817 756 864 912 888 435 456 423 393 444 Competitors price 817 756 864 912 888 435 456 423 393 444Table 1 Price list of Felivaru and competitor (MIFCO) BM/C/41/22 Page 3 MARKETING PRINCIPLES Table 1 shows the prices of Felivaru and MIFCO (the major competitor) in the market. Their re no such difference in the prices of products in canne d fish product line. However it is company’s policy to give discounts on bulk buyers. The discounted price is shown in table 2 below. NAME Canned Tuna Chunk in Oil 48can/Case Canned Tuna Chunk in Brine 48can/Case Canned Tuna Chunk in spring water 48can/Case Canned Tuna Chunk in olive Oil, 48can/Cs Case Canned Tuna Chunks in sunflower oil 48can/Case 100-249 cases 813. 20/751. 49/860. 37/910. 19/885. 1/250-499 cases 809. 21/747. 80/856. 70/908. 89/883/11/500-999 cases 808. 22/744. 12/854. 10/905. 67/880. 78/- INDIVIDUAL 1000&>cases 797. 25/736. 75/852. 60/903. 98/878. 18/- Table 2 discount price on bulk buying from Felivaru 3. 2. 2 of competitors. NAME Felivaru price Competitors price Ras Ainu To the products in the Ras Ainu product line currently prices are been charged quite high due to lack Thera fana Rihaakuru (fish paste) Valhoo mas( semi dried fish) Foni ma gulha Disku Roshi Mas’ mirus (chili paste) Foni kaaja Foni roshi Theluli ban’bnukeyo Kulhi uvaali Kulh i kaaja Athu jeheli Kukulhu (chicken) Mas (fish) Lonu’mirus (chilies) 0 GRM 400 GRM kg 75 GRM 5 PCS/PKT 10 PCS/PKT 82 GRM 180 GRM 120 GRM 75 GRM 200 GRM 200 GRM 220 GRM 115 GRM 115 GRM 115 GRM 10. 50/250/127. 50/14/9/6/22. 50/17/12. 50/14. 82/21. 50/25/23/23. 50/23. 50/23. 50/- 9/250/120/15/9/5/20/15/12/13. 50/21. 50/23. 50/22/23/23/23/- Table 3 Price list of Felivaru and competitor (ARI Maldives) Table 3 shows that most of the prices of Felivaru product are grater then competitors. However as mentioned early in 3. 1 Felivaru is the market leader. The reason for this is competitors do not have BM/C/41/22 Page 4 MARKETING PRINCIPLES enough production capacity to supply.However when MIFCO comes to the market on second quarter with their mass production capacity the supply would be increased forcing Felivaru to reduce the price in order to remain as a market leader INDIVIDUAL 3. 2. 3 Fertilizers A different pricing policy named penetration pricing strategy is been castoff on fer tilizers. In 2010 the prices has been set relatively low in order to attract new customers and gain more market share. The minute this goal was achieved the price has been increased in different phases. NAME Fishmeal 25? KG/BAG Felivaru price 250 Competitors price 280Table 4 pricelist of Felivaru and competitor (THAI FISH, THILAND) 3. 3 Place At the present only tuna chunks products and fertilizers are being exported. The main markets for those products are there in Asia and Europe while all other product excluding chucks product are been sold in domestic market. Currently in international market products are been available on selective areas according to demand. Though this in domestic market, Felivaru products can be purchased from almost each and every retailer outlet near consumer residence. Therefore it can be concluded that intensive distribution is being used in domestic market.In domestic market three distribution routs are being used as distribution network which has been s hown next page in figure 2 BM/C/41/22 Page 5 Figure 2 current distribution roots in domestic market MARKETING PRINCIPLES INDIVIDUAL COMPANY OWN SHOP (FELIVARU MAS FIHAARA) COMPANY (FELIVARU) COMPANY (FELIVARU) WHOLESAILERS (STO) RETAILERS Concumer RETAILERS CONCUMERS CONCUMERS However a different distribution network is been used to distribute products to international market which is been shown below in figure 3 Figure 3 International Distribution networkCOMPANY (FELIVARU) AGENTS WHOLESAILERS RETAILERS CONCUMERS Distribution network used both by Felivaru and MIFCO (Major competitors) is almost same. BM/C/41/22 Page 6 MARKETING PRINCIPLES 3. 4 Promotion INDIVIDUAL At the moment Felivaru use advertising as the primary method of promotion. However sales promotion are also been done to attract consumers. The main mean of advertising currently used is television advertisement. In domestic market the advertisement are currently aired from four different TV station (TVM, VTV, Dhi TV, and Raaje TV) for at least 6 times a day.Also Felivaru is the main sponsors of TVM news program which is on air for 5 times a day and a show which is considered as a hit. 4 Market overview Except Disku, Roshi, and Kulhi uvaali all other product mix is likely to provide opportunities, however those products [Disku, Roshi and Kulhi uvaali] has already considered as flops. Therefore it’s better to stop the production of those products and concentrate on new product to replace it. 5 SWOT 5. 1 †¢ †¢ †¢ †¢ †¢ †¢ †¢ 5. 2 †¢ †¢ †¢ †¢ Strength 44 years of experience in producing and exporting canned fish (Felivaru, 2010). Heavily known in domestic market.The quality of the product match EU standard and many other international standards. Existing plant can be used for production of fast food items in export quality. Enjoys free trade inside EU zone. There is a huge brand loyalty for our canned fish (Tuna chunks) in domestic market. Th e one and only manufacture of Fish meal in domestic market. Weakness Huge competition with competitors in both international and domestic market. Recently separated from the â€Å"mother company† MIFCO and has been formed as a new company, due to the fact the company has not yet been well structured.Felivaru has little or no experience at all in international market for selling fast food. Existing 7 vessels are not enough to collect fish from atolls of Maldives. BM/C/41/22 Page 7 MARKETING PRINCIPLES †¢ line. 5. 3 †¢ Opportunities The supply network of â€Å"oil and water† often gets delay, causing a halt in production INDIVIDUAL The 8 countries of SAARC nation are going to establish a free trade ring in between SAARC. Felivaru has an advantage of dominating the market of canned fish in this free trade ring. †¢ †¢ Printing the labels in their same factory instead of out sourcing it to local printing presses.Increase the number of fish collecting ves sel, which could lead an increase in supply of raw-fish, 5. 4 †¢ †¢ †¢ †¢ 5. 5 Threats The number of fish caught all over the Maldives has been dropping over the past years science 2007 ( please refer appendix 2) The price of Diesel continues to raise, which had a direct effect on the price of rawfish (please refer appendix 3) The price of Euro (â‚ ¬) continues to depreciate against Maldivian currency science 2008, reducing the revenue generated in (RF) rufiyaa (please refer appendix 4) Fake product in the name of Felivaru Key issues and opportunities Issues . 5. 1 †¢ †¢ Needs to go under a restructuring program to find a solution of not being well structured The company’s existing 7 vessels are not enough to collect fish from atolls of Maldives which is spread over 90,000 Square Km. Therefore either more vessels re needed collect fish or could bullied some collection stations in few areas with a storage facility and the existing vessels can b e used to transport the collected fish from station to factory in Felivaru. 5. 5. 2 Opportunities Legal action can be taken against sellers who sells fake product in their out let under both international law and new copy right law established early this year. Also awareness program through necessary mean could be done to consumer how to BM/C/41/22 Page 8 MARKETING PRINCIPLES †¢ identify the fake product. This way could stop the selling and buying of fake products in the name of â€Å"Felivaru†. INDIVIDUAL Could find new suppliers without depending on one. 6 6. 1 PESTPolitical and legal factors †¢ †¢ †¢ †¢ †¢ †¢ Frequent increase on the Percentage of GST Exporting lobster meat is prohibited (Visahq, 2012) Foreign vessels doing fishing in Maldives is banned under EPA Fishing law number 87/5 #Article 5 (A) (EPA, 2011) Catching pregnant lobsters and young lobsters ( less than 25 CM) banned (EPA 2011) Frequent changes in Government Only pole and line fishing can be used to catch fish outside the reef of island Economic factors †¢ †¢ The economy is dependent on tourism All most all the products consume in Maldives are been imported from other countries . 2 6. 3 †¢ †¢ †¢ †¢ 6. 4 †¢ †¢ Social and Cultural factors Growing number of people who believe women’s should not go for work People don’t like to work in labor industries Most of the people are educated and more than 95% of people know how to read and write. Majority of people like western food and their life style Technological factors There is not much growth or change in the industry Internet is becoming popular BM/C/41/22 Page 9 MARKETING PRINCIPLES 7 Competitors Analysis 7. 1 Porter’s five forces model 7. 1. 1 Competitor Rivalry [High] INDIVIDUALExisting companies in the canned fish industry is facing competition from both domestic and international brands which lead to increase promotional cost. 7. 1. 2 Pot ential entrant (Threat of new entrance) [low] The threat of new entrant is low as huge investment is needed to set up a fish canning factory and run it. 7. 1. 3 Suppliers [low] Bargaining power of Suppliers will be low as there are many suppliers in the market who could supply the water and oil used in the production. Also there are thousands of fishing vessels in the country. 7. 1. 4 Buyers [high]The bargaining power of suppliers would be high as there are many substitutes available in the market. 7. 1. 5 The treat to substitute [high] There are substitutes from other companies like MIFCO which has little or no difference. 8 Assumptions Felivaru expects to increase the collection of fish from the new boats or fish collecting station which would increase the production by 10% to 20%. With the help of this increase in production it is expected to increase the export of chunks by 15%. The prices of oil and water used in canned fish production are expected to be same however the price of fish is expected to raise 4% during the year. Objective The purpose of this marketing plane is to launch â€Å"Felivaru Lobster Bisque† to Maldivian Market on the 40 Anniversary (7th November). BM/C/41/22 Page 10 MARKETING PRINCIPLES 10 Strategy 10. 1 Brief description about strategy INDIVIDUAL Lobster bisque is a creamy and smooth soup of French Origin. It contains Milk, Lobster, Wheat, and Clam. The product is designed in such a way that it only requires to be heated in high temperature for 3 minutes in microwave oven (time very on temperature and also can be heated in a normal cooking store). 0. 2 Target market The target market of â€Å"Felivaru Lobster Bisque† can be segmented to 4 main different segments †¢ †¢ †¢ †¢ Sea food lover’s People who live a busy life People who proffer’s western life style Age between 15 to 45 However more than 95% of the population who fits to the above criteria lives in male’. Therefore it c ould be concluded that the target market for the product is male’. 10. 3 Positioning statement Similar to all other Felivaru products the slogan would be â€Å"GENUIN MALDIVES†.Felivaru lobster bisque is the one and only fast food soap in the market and also the first product made from lobster in Maldives. Therefore the product will be marketed in such a way to get the loyalty of lobster lovers and soup lovers. Also a unique formula has been used to replace the wine in the soap designing it a way as a â€Å"Halal† product. 10. 4 Branding Strategy The brand name for this product is â€Å"Felivaru Lobster Bisque†. As the Bisque is made by Felivaru from lobster the name â€Å"Felivaru Lobster Bisque† gives a simple and easy understanding of what the product is to its customers.The reason behind choosing an English name is almost all people in the target market would understand English and also by changing the name of the product Felivaru do not want b ring any difference to the dish name converting it in to Dhivehi. Correspondingly France is a growing market in Maldivian BM/C/41/22 Page 11 MARKETING PRINCIPLES 10. 5 Product Strategy tourism industry and the English name would attract them to this French origin soup and would help them to identify the product. INDIVIDUALFelivaru Lobster Bisque is a sweet and creamy soup of French origin re-designed by replacing the whine in it with a unique and secret formula to make the product Halal certified to 100% Muslim society of Maldives. The main advantage of Felivaru Lobster Bisque is its easiness and fastness in preparing. Just a 3 minute heating in microwave and the bisque is ready to eat. The bisque is packed in a plastic cup which is 9 inch long and has a diameter of 6 inch. The plastic cup is covered with a paper label which gives information about the bisque.In order to make it easy to distribute 24 cups are been packed in a box as a case. 10. 6 Pricing Strategy The price of Feliva ru lobster bisque is set on per cup basis. Factors such as taxation, cost marketing and cost of production will be considered during the pricing of the product. The total price of a single cup of lobster bisque is MRF 20/- adding only 2% of profit margin as the pricing strategy set by Felivaru for the product is penetration pricing. This is due to the fact that the product is a totally new kind of product for Maldivian market.Due to the fact of law pricing strategy at the present Felivaru do not provide any discount, however when the market share is gained and price of product increases discount will be given to bulk buyers. 10. 7 Distribution Strategy The distribution strategy for Felivaru lobster bisque would be selective as the product is the one and only product of its kind in the market. The product would be placed in the areas where middle and high class people live. The distribution rout would be same as other Felivaru products discussed in 2. 3 shown in figure 2. 10. 8 Promo tional strategy 10. . 1 Sponsorship The sponsorship one of the most popular shows among youth â€Å"Voice of Maldives† a song competition aired on TVM. It is expected to cost MRF 75000 to 100000. During the show of 1 hour 15 minutes is allocated to Felivaru as a main sponsor for BM/C/41/22 Page 12 MARKETING PRINCIPLES bisque voice of Maldives† advertising the product. Also the name of the show would be rebranded to â€Å"Felivaru lobster INDIVIDUAL 11 Conclusion During the 39 years in the market Felivaru has gained experience in production of products that suits the mouth of Maldivians.It is expected that Felivaru Lobster Bisque in the future goanna be a major product that generates a huge proportion of profit. Also with this experience Felivaru Plans to launch different flavors of bisque to the market. BM/C/41/22 Page 13 MARKETING PRINCIPLES 12 References INDIVIDUAL PA, 2011, Law of fishing in Maldives [online] Available at; http://www. epa. gov. mv/images/stories/law s%20and%20Regulations/2011/Fisheries%20%20 Law%20. pdf EPA, 2011, Protected Marine life [online] Available at; http://www. epa. gov. mv/images/stories/laws%20and%20Regulations/2011/Protected%20Mar ine%20Life. df Felivaru, 2010, Capacity and Infrastructure, [online] Available at; http://www. felivaru. com/? page_id=35 Felivaru, 2010, Felivaru, [online] Available at; http://www. felivaru. com/? page_id=14 Visahq, 2012, Maldives Customs, [online] Available at; http://maldives. visahq. com/customs/ BM/C/41/22 Page 14 MARKETING PRINCIPLES 13 Appendix †¢ Appendix 1 (detail of products on â€Å"Ras Ainu† product line) Thera fana INDIVIDUAL Thera fana is a traditional sweet short eat, made for the special occasions. The product is made from rice flour, sugar, and adding colour to decorate.The rice flour is mixed with sugar and colour adding hot water in to it. After mixing it is separated in to very small portion and each turned in to a circular shape by using hand. After finish ing this product will be sun dried to make it crunch. †¢ Rihaakuru (Fish paste) Rihaakuru is obtained through following a simple but timeconsuming procedure. The extract is the result of hours of cooking of tuna in water (rain water most preferable) and salt (to taste), while carefully removing the scum (filleyo) that keeps forming.Once the tuna pieces are cooked and ready to eat or store, they will be removed from the water, as well as the bones, heads and fish guts. The pieces of Tuna, so cooked, get eventually processed into Maldives fish. The remaining â€Å"fish-soup† is left with ‘Bondi'(balls of tuna scraps scraped off the bones), and is kept boiling in low fire until most water evaporates. The resulting concentrated fish soup becomes a thick paste which is known in Dhivehi as Rihaakuru. The colour of the paste varies from light brown (the lighter the quality is high) to dark brown. †¢

Leadership of General George S. Patton Essay

The purpose of this research paper is to explore the different leadership styles that General George S. Patton Jr. used throughout his life, (November 11, 1885 until December 21, 1945). General Patton is often thought of as one of the most controversial generals in history. This paper will concentrate on events that happened in his life and how his determination, will and hard work helped him overcome and became a better leader. It is evident that in a review of the research General Patton was able to achieve many his success by determination and hard work to be the best in everything that he set his mind to accomplish. He was never happy, except when he was given the challenge of commanding men into battle. General Patton was a leader, a warrior and the most feared General by the Germans. General George S. Patton was a man who is often referred to as a great general, and leader of men who was equally just as controversial. His career in the Army was often a struggle for him to advance and receive the recognition that he deserved. This paper will cover the leadership styles of General Patton during the early, then during World War I. Next it will cover World War II and finally I will give my opinion on the subject. George S. Patton, who was sometime called Georgie, was an average child with the hopes and dreams of becoming a great military leader like his Grandfather, Great-Grandfather and many of his other relatives (Regan, 1960). He worked hard with his academic career to tried to get into West Point the United States Military Academy, but he was not accepted at first. Not deterred by this set back, he went to Virginia Military Institute (VMI) for a year (Reda, 2004). Even though he was going to VMI, he continued tirelessly to get accepted into West Point. Finally Patton was accepted into West Point, but he found it far more challenging then he imagined it would. The major reason that he had difficulty with the studies was because he was suffering from dyslexia, a disorder that caused everything to look backwards (Reda, 2004). Although faced with these difficulties, George never gave up, even when he was forced to repeat his plebe year, due to poor academic performance. However this failure to progress only strengthened his resolve and determination to better. In an effort of almost memorizing everything from his textbooks, he was able to achiev†¦